Boy in a sheep yard

About us

It is essential that livestock exported from Australia are cared for and meet the standards that our farmers, communities and government expect. The practice has been criticised by some parts of the community in the past two decades as the Australian community has become more aware of animal welfare practises, and has questioned animal welfare conditions on live export vessels.

While it may seem like the simple solution, the call for the end of live animal export altogether would see Australia miss out on significant opportunities, and we believe that with a collaborative approach we can reform the current industry and offer practical solutions that benefit all involved.

 

Many people point to the live export mortality rates as a negative fact of the industry. We at The Livestock Collective understand this concern and are here to communicate the number of changes that the industry has made to improve the trade. Animals such as cattle and sheep have lower rates of death than they did five years ago, while buffalo have fewer than 50 fatalities per year.

The livestock industry has consistently increased standards of care right along the supply chain and into the markets we export, however this was not being shared effectively.

In December 2018, an idea was born and a group of passionate people embarked on a journey of transparency to address public concerns about the livestock export industry. 

​The movement set out to share real stories and voices from the live export supply chain in an endeavor to provide insight and clarity into the industry.  

 

Our purpose is to promote a united agricultural sector through collaboration and capacity building which in turn provides visibility and communication to the wider community, thus ensuring an increased understanding of and connection to agriculture.

Agriculture is an industry full of hard working and passionate people and is more than just a job, the role they play in society is fundamental to their identity. ​​

Our Story
RM William Mag
RM William Mag

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The Sheep Collective
The Sheep Collective

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Oli
Oli

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RM William Mag
RM William Mag

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In December 2018, The Sheep Collective was created through RETWA and Emanuel Exports Veterinarian and Animal Welfare Compliance Officer, Dr. Holly Ludeman, who embarked on a transparency challenge to address a sheep export industry in crisis. This crisis was sparked by the Awassi Express footage released in April 2018 by 60 Minutes and generated by Animals Australia.

 

This footage was distressing to everyone and it further highlighted the void of information industry had allowed to occur. The live export industry, like many agricultural businesses was not prepared and didn’t have the skills or knowledge to know how to better communicate with the community. An industry that thousands of rural families, small business and communities depend upon.

The Sheep Collective project changed the conversation by filling the void of information through the use of authentic stories and meaningful engagement, including providing access to information, images and footage not seen before.

 

From the success of The Sheep Collective project, The Cattle Collective was launched and the movement has since evolved into an overarching non-for-profit company called The Livestock Collective

 

The availability of factual and current information from authentic supply chain participants has proven to be an effective way of providing information to the community. The Livestock Collective aims to create the missing human connection with live export industry, the wider livestock industry and agriculture as a whole.

Where we have featured in the media