The Livestock Collective exists to fill an information gap for those outside the livestock industry. As one of the few organisations that targets people unconnected to agriculture, The Livestock Collective provides transparent, educational material to help build acceptance and trust daily. By connecting the livestock industry with non-agricultural audiences, especially regarding live export, we aim to foster greater understanding.

The Livestock Collective’s target audience is not those actively involved in agriculture and rural industries. However, industry support is crucial to our success, as it enables us to connect with our target audience. Operating behind the scenes, Behind The Collective provides exclusive content and support so that The Livestock Collective can remain the public face of the brand.